Rhetorical Analysis Of Budweiser - 1924 Words

Presli Adams Mr. Tucker English 1310- Rhetoric and Writing October 2017 Rhetorical Analysis of Budweiser Super Bowl Commercial For this essay I will be using the commercial made by Budweiser for the 2015 Super Bowl, â€Å"Lost Dog.† This advertisement is about a tiny lost puppy getting far away from home and most importantly, the friendship between this puppy and some Clydesdale horses. In the beginning of this commercial, the puppy is shown hiding under some hay, and then he proceeds to jump into a random trailer which initially gets him lost far from home. There is no dialogue in this commercial aside from the music in the background, but the advertisement shows the distress of the owner through facial expressions and scenes where he puts†¦show more content†¦The company wants people to know that your â€Å"Best Buds† or your best friends, will always be there for you in times of trouble, or, perhaps, when a wolf is trying to kill you. Using animals is a very strategic way to appeal to almost everyone. Using baby animals, like the puppy, is even better. Budweiser doesn’t men tion beer once during this whole advertisement which actually assists the effectiveness instead of hurting it. If they would’ve shown the owner drinking beer while his puppy was gone it would’ve unintentionally associated alcohol with sadness. Even if people DO drink alcohol or even Budweiser when they are in emotional distress, showing it during this commercial could’ve quite possibly had a very negative impact with the audience, maybe even affecting them subconsciously. Instead, Budweiser creates an innocent story about a puppy with absolutely nothing to do with beer. Perhaps this may cause the audience to associate this particular alcohol with innocence or harmlessness. The commercial has excellent Kairos. As Americans, the Super Bowl is the closest thing to a cultural event that we can claim. A Budweiser commercial during the Super Bowl is already going to have extreme effectiveness. Beer and football is already a perfect mixture, but they add puppies which basically demonstrates all three of the things American’s love the most. Budweiser knows exactly what they are doing while targeting the Super Bowl audience. Not only areShow MoreRelatedRhetorical Analysis : Budweiser1143 Words   |  5 Pagesthat particular product. The speaker is â€Å"Budweiser†, which isn’t determined until the end of the commercial when the words â€Å"Budweiser† appear on the screen. The audience could be assumed as anyone over the age of 21, or reaching 21 within a few years. There isn’t actually a definite audience due to the ability to persuade younger watchers such as a 16 year old, if they can leave a lasting impression on that individual it is likely they will drink â€Å"Budweiser†, or at least try it once they become ofRead MoreRhetorical Analysis Of Budweisers Lost Dog1004 Words   |  5 Pagesutumn Lewis Ms. Caldwell-Thomas English 101-010 12 October 2017 Rhetorical Analysis: Budweiser’s Lost Dog Budweiser is known for creating advertisements that convey messages that you wouldn’t otherwise tie with beer. In one of their more popular commercials â€Å"Lost Dog†, they attempt to show that your â€Å"buds† will always have your back, just as Budweiser will always be there for you. Budweiser managed to relate this life lesson to their notable company and a wide-range of viewers. In the â€Å"LostRead MoreRhetoral Analysis : Budweiser Commercial1170 Words   |  5 PagesRunning head: RHETORIC ANALYSIS ESSAY​​ 1 Rhetoric Analysis Essay Name Institution Rhetoric Analysis Essay Introduction Budweiser has produced many commercials for marketing purposes. However, none of those are as iconic as the one they used to pay tribute to the victims of the September 11. Known as the Budweiser commercial, some of the television viewers only had a chance to watch it from YouTube because it was aired just one time February 3, 2002, during theRead MoreRhetorical Analysis Paper: Budlight Advertisement715 Words   |  3 PagesRhetorical Analysis Paper: BudLight Advertisement Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into